About Us

What we do

Defaqto is one of the UK’s most trusted sources of financial product and market intelligence, supporting financial institutions, intermediaries and consumers to make smarter financial decisions.

We maintain the UK's largest financial product database and use proprietary research methodology to develop independent ratings, reviews, insights and technology.

By bringing together product data, technology and consumer insight we are in a unique position to help everyone make smarter, more informed financial choices now, and in the future. And in doing so we hope to raise industry standards, power consumer choice and help the industry meet evolving customer needs.

4m product features updated every day
£42bn of investments recommended through our financial planning software each year
25+ years of heritage in rating financial products
88% of consumers are more likely to purchase a Defaqto-rated product

Why we do it

Retail financial services is a complex and evolving world. There are more than 45,000 financial products and funds to choose from. That includes 18,000 funds; 6,000 home, motor and travel insurance policies; 1,000 life and protection policies; 600 wealth and pension products and 600 current accounts and credit cards.

How can consumers and financial advisers navigate this? And how can financial product providers create, differentiate and distribute the products that people really need?

We want to give everyone confidence and certainty in their decision making. As the UK's most trusted source of financial product intelligence, we have the insights, tools and technology to help the financial services market reach its greatest potential.

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Leadership team

Our leadership team is guiding Defaqto through our next growth phase with a combination of confident stewardship, strategic and operational excellence, and extensive experience across fintech and data services.

John Milliken

Chief Executive Officer

John Milliken was appointed to the Defaqto Board in March 2021 as the Chief Executive Officer (CEO).

Before joining Defaqto, John was the CEO for Speechmatics where he transformed the start-up into a scalable technology business, doubling ARR in 18 months. As the Chief Operating Officer for Infomedia Limited, John oversaw a transformation program that resulted in 40% YoY growth. Milliken has led and scaled various fintech, SaaS, enterprise software and deep-tech businesses as both CEO and COO across several industries, including banking and payments during his time as a founding member of the team and MD at Monetise - an organisation that achieved a public market valuation of £1.5bn through pioneering the use of mobile phones as a consumer banking channel.

John holds a Joint Honours Degree in Philosophy and Pure Mathematics from The University of Liverpool. John and his wife live in Cambridgeshire and enjoys walking their dogs, cycling, running and indoor rowing in his spare time.

Paul Dagley-Morris

Chief Technology Officer

Paul joined Defaqto as Head of Product Management in May 2009 and was appointed Technology and Product Director in April 2015.

Managing Defaqto’s product portfolio, Paul is responsible for designing and delivering innovative products to meet current and anticipated market needs.

Prior to joining Defaqto, Paul worked in the enterprise business unit of BT, product-managing a set of solutions for retailers, which were developed by a partner software company based in North America. Paul also held technical roles ranging from development management to his initial role as software developer.

Paul has a BEng Hons in Electronic Engineering from Southampton University.

In his spare time, Paul enjoys looking after three horses, two dogs and a young family.

Steve Lomax

Chief Operating Officer

Steve joined Defaqto as the Chief Operating Officer (COO) in April 2022.

Before joining Defaqto, Steve has been responsible for scaling a number of SaaS and data businesses, both as COO and EMEA Managing Director. These have primarily been within the FinTech and Marketing Technology segments and included the scaling of Cheetah Digital to a circa $100m business across EMEA. Steve's earlier career was within Management Consulting, where he was the KPMG Partner responsible for the Financial Services CRM practice.

Steve holds a BSc Hons in Mechanical Engineering from the University of Portsmouth. He lives in the Surrey Hills with his wife and two children and enjoys all forms of cycling when he can find the time.

Sally Boyle

Chief Sales Officer

Sally joined Defaqto in January 2024 as Chief Sales Officer.

With almost 17 years’ experience, Sally is an accomplished leader in sales, marketing, coaching and training. Her previous experience comes from a range of industry leading brands in the investments and asset management space, notably 10 years with Octopus Investments growing their sales function and as Head of Marketing.

Sally has a degree in Management and Marketing from the University of Manchester. Sally lives in London and in her spare time enjoys keeping fit, Pilates, Art, horse riding and extensive travel.

"Today's economic climate means smart financial decisions are more important than ever. When budgets are under pressure, consumers want reassurance that financial products and services are truly suited to their current needs. And advisers want the tools to support their customers through challenging times with accuracy, compliance and suitability. Everyone has important financial decisions to make, and we're here to make that easier."

John Milliken Chief Executive Officer

Better outcomes for all

We're part of Fintel, the UK's leading fintech and support services business.

Operating at the heart of retail financial services, Fintel provides technology, expertise and insights to help the market operate more effectively and inspire better outcomes for all.

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