Ben Heffer

Insight Analyst (Life and Protection)

Ben has worked for Defaqto from its inception in April 1994. Since 2008 Ben has held the position of Insight Analyst for Protection and his brief covers life assurance, critical illness, income protection, private medical insurance and creditor insurance products. He has a particular interest in how protection products generally, and income replacement products in particular, can be more effectively promoted and distributed.

Ben’s key responsibilities include reviewing, developing and producing protection-related Star Ratings, authoring publications and commentary on key issues within the sector, producing bespoke case studies and research for providers and intermediaries, representing Defaqto at industry forums and events, and acting as a media spokesperson for Defaqto.

Ben has held a number of roles at Defaqto including Head of Research and the lead on life office service measurement within Defaqto’s Market Intelligence and Analysis team.

He has over 25 years’ experience within the financial services sector, including pensions research and IFA support at Countrywide Independent Advisers.

Ben was educated at the Royal Latin School, Buckingham and the University of Leeds.

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