The financial product rating experts
We're here to help you make sense of the thousands of financial products.
Make sure you're making the smart decision by using Defaqto’s Star Ratings and Insurer of the Year Awards to give you the reassurance you need.
"What once took days, now takes hours."
When Zurich Insurance needed faster, clearer insight to meet Consumer Duty and stay ahead of the market, Matrix 360 delivered.
See how real-time market visibility is changing how Zurich works in our latest
Breaking: Insurers of the Year 2025 announced!
What does it take to be Insurer of the Year?
- A great range of products
- High-quality cover built around customer needs
- Consistently excellent service from quote to claim
Learn more about why our 2025 winners—Aviva, Halifax, Coverwise and Sainsbury’s Bank—and highly-commended insurers stood out in the car, home, travel and pet categories, respectively.
Find out more
Be guided by the stars
Defaqto Star Ratings give you an independent assessment of quality, providing guidance that helps you to choose the right financial products with certainty.
With the UK’s most comprehensive financial product database, rating every product in the market, you can be sure you’re making the smart choice.
9 out of 10 consumers buy Defaqto rated products
As independent experts, we’re regularly mentioned in national and regional media. In fact, you may have spotted us in these publications.
"Defaqto's Star Ratings are based on expert opinion and I trust this rather more than consumer opinion which can be more mixed."
Helping you make the smartest decisions
There are thousands of financial products out there. But one thing is clear: the more you know, the more likely you are to make smart decisions.
- We’re one of the UK’s most trusted sources of financial product and market intelligence.
- We're the people behind the renowned Star Ratings and Insurance Awards. Our leading insights and technology help raise standards across the industry.
- And with our independent expertise, we can transform complex data into unbiased facts.
Get the smart advantage
If you’re a financial professional, you can use our insight to get ahead.
We help product providers create standout propositions. And help advisers deliver seamless, compliant experiences for customers. Whether it’s through our independent ratings and reviews, or via our financial planning and database tools, we’re here to help everyone raise their game and deliver a better choice for customers.
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Operating at scale
Our unrivalled reach delivers whole-of-market insight, combining with our expert ratings to promote fair value across the industry.
- 45,000+ financial products and funds analysed
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3.6m product features updated
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300+ financial institutions feed into our market insight
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More than 30% of financial advisers use us to better serve their customers
Trusted by the industry
30 years of experience has given us deep expertise in data collection and analysis. As a result, our ratings and awards are trusted and used by 300 brands from 250 companies across the financial services industry. Our Star Ratings also appear on the largest price comparison websites.
What can we do for you?
Call us today on 01844 295 546 or email sales@defaqto.com and let's start a conversation.
