Defaqto Ratings

In an increasingly competitive financial services market, differentiating your product is becoming an absolute must. How do you overcome the ultimate challenge of effectively communicating the value of your proposition over competitors’ and engaging consumers and intermediaries?

Defaqto Star Ratings and Defaqto Service Ratings are an unbiased assessment of quality - from an independent and trusted brand - helping people instantly understand where a proposition sits in the market.

They are therefore a powerful tool for helping you meet this challenge.

More than 300 brands use Defaqto Ratings in their marketing communications:

  • An easy and impactful way of communicating the quality of your proposition to new and existing customers and/or intermediaries
  • An independent and well recognised assessment that consumers, advisers and brokers can trust
  • Helping generate greater understanding and confidence about the quality of your proposition within your business

Star Ratings

Covering more than 90 separate areas across general insurance, wealth management, life and protection, and banking, Star Ratings rate products from 1 to 5 based on the quality and comprehensiveness of the features and benefits they offer.

Service Ratings

To help advisers compare where providers sit in the market, Defaqto Service Ratings indicate the level of service a provider offers their intermediary customers - based on the views of advisers themselves.


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