Defaqto Star Ratings

Star Ratings are an independent and trusted industry standard for assessing the feature quality and comprehensiveness of a financial product.

They support new business acquisition and customer retention by enabling you to communicate the quality of your product easily and with impact - both internally and externally and to new and existing customers and/or intermediaries.

An easy and impactful way of communicating the quality of your proposition to new and existing customers/intermediaries

  • A simple, visual way of communicating a proposition’s quality
  • Supports campaigns to increase sales and/or customer retention by helping you differentiate your offering on the basis of what it offers, not just how much it costs
  • Gives your staff greater understanding and confidence to more effectively sell your products
  • Supports the customer buying process from end to end - from raising awareness initially and helping consumers evaluate and make a purchasing decision, to reassuring them about their decision and supporting the renewal process

An independent, unbiased product assessment that consumers, advisers and brokers can trust

  • We apply a stringent and consistent methodology
  • The Ratings process is completely open and transparent
  • We do not have ties with any provider
  • We do not knowingly exclude any products in the many product areas covered by our Star Ratings
  • The Ratings are made publicly available on our website
  • Uniquely, we rate products not providers, making our Ratings more meaningful for users
  • Backed by Defaqto’s independent brand

The industry standard for indicating where a product sits in the market in terms of feature quality and comprehensiveness

  • More than 300 brands use Defaqto Ratings in their marketing communications

Specifically for intermediary-facing activity

Support you to secure a place on adviser panels

  • Advisers are increasingly using Star Ratings as the basis for panel selection
  • Our Ratings are highly recognised among consumers and advisers
  • The Ratings are available within Defaqto Engage, enabling advisory businesses to programme panels using them

Give advisers, and their clients, post-recommendation assurance

  • The Ratings are an unbiased assessment - we apply a stringent and consistent methodology; we do not have ties with any provider; we do not knowingly exclude any propositions in the areas we rate
  • They are backed by Defaqto’s well known, independent brand
  • They are an industry standard that advisers can trust


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