Software

Using our whole of market data, these solutions:

• Support proposition development
• Help you identify and communicate your products' USPs
• Help you differentiate your proposition at the point of sale

Defaqto Matrix

Research software providing instant, unbiased market and competitor intelligence.

Find out how Matrix can save you time and cost, enable you to react to market changes as they happen and help you maximise the impact of your marketing activity.

Defaqto Compare

A web-based solution enabling you to showcase your products' key features versus competitor offerings.

Learn more about how Compare can drive sales conversions and customer retention, support your customers' brand experience and reduce compliance risk and cost.