Defaqto Star Ratings

Give your customers the ability to compare products using our independent Ratings and detailed feature information in addition to price. This gives them the information they need to choose products that match their needs rather than just the cheapest offer.

With Star Ratings your customers get an at-a-glance view of the quality of all products in the market, helping inform their decision-making process. Therefore, you can use Star Ratings to build your brand profile as a value-adding consumer partner and drive revenues at the same time.

We produce independent Star Ratings across more than 90 product areas covering banking, general insurance, life and protection, and pensions and investments. We rate the product, not the provider of the product.


A trusted and recognised industry standard

Help your customers see where a product sits in the market, based on the quality and comprehensiveness of the features and benefits it offers.


Supporting revenue generation

Star Ratings support the decision-making process and enhance the user experience, which ultimately helps revenue generation.



Attracting visitors

They help you attract visitors to the site with a powerful marketing hook and enable you to promote your website on the basis of offering feature as well as price comparison.

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