Defaqto Star Ratings

Star Ratings are an independent and trusted industry standard for assessing the feature quality and comprehensiveness of a financial product or proposition.

They support new business acquisition and customer retention by enabling you to communicate the quality of your product easily and with impact - both internally and externally and to new and existing customers and/or intermediaries.

An easy and impactful way of communicating the quality of your proposition to new and existing customers and/or advisers 

• A simple, visual way of communicating a proposition’s quality
• Supports campaigns to increase sales and/or customer retention by helping you differentiate your offering on the basis of what it offers, not just how much it costs
• Gives your staff greater understanding and confidence to more effectively sell your products 

An independent, unbiased assessment that consumers and advisers can trust

• We apply a stringent and consistent methodology
• The Ratings process is completely open and transparent
• We do not have ties with any provider
• We do not knowingly exclude any propositions in the Star Ratings areas we cover
• Uniquely, we rate propositions not providers, making our Ratings more meaningful for users
• Backed by Defaqto’s independent brand

The industry standard for indicating where a proposition sits in the market in terms of feature quality and comprehensiveness

• More than 300 brands use Defaqto Ratings in their marketing communications

Specifically for intermediary-facing activity

Support you to secure a place on adviser panels

Give advisers, and their clients, post-recommendation assurance